Family Dollar wanted to create an $2M nationwide charity program for their support of The Boys & Girl Club of America. After learning about the BGCA Think, Learn & Create change program and other BGCA programs that promote youth advocacy, many advocacy based programs were placed under the umbrella of the newly created Doing More program. Creative included Logo Lockups, Style Guide, Event Creative, In-store Displays, and Digital Assets
KV
Style Guide
Social & App Creative
Event Creative
In-Store Display
Video
Landing Page
