360 campaign creation to have an activation in Belize with ability to transfer to an American market if needed. Campaign focuses on tying adventure and conservation into the rum brands lifestyle. Since campaign has been implemented sales have been steadily increasing, web traffic has tripled and social following has more that doubled.
Art Director: Cecsily Bianchi
Copy Writer: Leah Thomas
Rum Tasting Room
Web Initiatives
OOH
Print
Digital Banner Ads
Social Initiatives
In-Store & Restaurant Creative
B2B Initiatives
